It’s no secret that cars are being purchased at dealership rooftops less and less these days. This is due to new ways for people to shop online. Cars are becoming more expensive than other forms of transportation, due to the pandemic. This has increased the challenge of drawing buyers in to make a car purchase. If you own a dealership, then you might be wondering how your car dealerships can attract customers. Here are tips on building your dealership into an irresistible offer to draw in new customers.
Be Creative With Incentives
Incentives are a great way to draw in more customers, especially when selling something expensive. For example, if you are selling a $50,000 car and want to attract new customers, what can you offer that will make them want to come in and buy one of these cars? You can offer free oil changes on all cars bought from your dealership. This will make the car seem like it’s worth a lot more than it is, therefore making the customer feel like they won the lottery by coming into your dealership.
Investing in Your Sales Team
If you are trying to attract customers, you must invest in your sales team. You can offer a high commission on the sales of cars, which will make it seem as if many people want to buy these cars. Many dealerships are hesitant to offer high commissions because they feel as though the salespeople will not be able to sell the car. However, this is not true because salespeople can use their good customer service skills and convincing words to convince customers that they need a car like this one.
Keeping Up With The Trends
If you want your dealership to be successful, you need to keep up with the trends. For example, if people are opposed to being inside of a crowded showroom, offer ways to be in touch with a sales rep about their buying journey online or by phone. This is a great way to make the customer feel comfortable and efficient.
Taking Advantage of Social Media
Nowadays, people are very interested in social media and you may not have thought to use social media in a way that your dealerships can attract customers. If you want to advertise your dealership, you can use social media sites such as Facebook and Instagram to promote your business. You can post pictures of the cars you sell and how they are different from other cars. They can even send a direct message with any questions. This will make people want to come in and check out your dealership more than they normally would, thus resulting in more sales.
Publishing Testimonials On Your Website
If you want to attract customers, you can use testimonials on your website. Many people will look at testimonials before they decide whether or not they want to buy a car from your dealership. If you do not have any testimonials on your website, it will seem as though nothing good has ever happened in the dealership and people are afraid to come in. However, if you have a few good testimonials posted on your website, more people will be more likely to buy a car from you because they trust the dealership.
Building Partnerships With Other Local Businesses
Being active in the community opens up more communication with other members. This could open doors and add trust to your dealership. Therefore, if you’re going to advertise your dealership and make more sales, you should consider partnering with another local business such as a grocery store or restaurant. You can offer the customers discounts on their purchases if they receive a receipt from one of these businesses.
Having a Referral Program
If you want to advertise your dealership, you should consider having a referral program. This is when people that buy cars from your dealership can refer their friends and family members to come in and buy a car from you. This is a great way to get more people coming in because they will be more likely to come in if they know that they will receive some discount for referring a friend or family member.
Having a Free Gift For New Customers
A lot of people love gifts. If you want more customers to come in and buy a car from your dealership, then you should consider giving away something for free. This will make people want to go in and check out the dealership more than they would normally do because they know that they will get something for free. You can give away something as simple as a mug with your logo on it or even a small toy.
If you want to improve your auto dealership marketing plan, you can do it using the ideas listed above. It would help if you always remembered to think of new ways to advertise your dealership so that people will not get tired of seeing the same ads everywhere they go. For more info on how your dealerships can attract customers, have a look at our smart marketing methods.