Emails are the most common and one of the most effective communication means used by most internet users. There are billions of emails sent daily, which means it’s a lucrative hub for most marketers looking to gain the users’ attention. Businesses can continuously engage with the customers and guide prospects through the purchasing journey through emails. With this In mind, an email marketing campaign for car dealers can be a huge success if done correctly.
There are many marketing channels that your business can use to expand the clientele network and drive sales. However, email marketing remains an effective way of promoting your business while engaging with your customers. Email marketing would be a crucial strategy in your marketing campaign to reach out to new customers and appeal to your customers to buy from your business, often leading to a phone call that can be converted to a purchase.
As a car dealer, your email marketing campaign will play an integral role in customer acquisition and increasing your automotive sales. It’s an excellent way to increase your ROI while expanding and maintaining your client base. That said, there are a few strategies that car dealers can implement to improve their email marketing campaign’s success.
Build Your Email List
You don’t want to go bombarding everyone with your promotional emails as you may be marked as spam. You have to be careful with your approach and ensure the message reaches the target audience. Thus, it would be best to start by building an email list with accurate and relevant customer details.
It’s not about building an email list but also maintaining your email database. Retaining and expanding your email list will help message delivery, improve reach, and reduce spam grievances. You may decide to spend a few bucks and purchase an email list, but it wouldn’t be as effective as building your list.
Email providers may research extensively and know how to source for emails and filter the perfect matches. However, you can build a credible list where the prospect car buyer signs up to your email list. Consumers will first research more details about where they can buy a good car before being redirected to your website.
You can include an overlay on your site encouraging visitors to subscribe to your email list. Encouraging your subscribers allows you to build an organic email list that is effective for your email marketing strategy.
Know Your Marketing Goals
Like any other marketing campaign, you need to set goals for your email marketing strategy. Define what you intend to achieve to determine your best approach. An email marketing campaign for car dealers may focus on expanding your customer base by telling prospects about your business. You can inform the prospects about your car deals and how working with you is beneficial to them and their finances. This way, you can target new subscribers and cement a healthy and long-term customer relationship.
Conversely, your emails may also target your current customers to improve your engagement. You can create engagement with your clients by offering special deals on car sales and promoting your webinar. This way, you can provide value and nurture your customers to stick to your business for their car purchase needs.
Your marketing campaign may also focus on evoking inactive subscribers. You can do this by reminding them of your car deals and providing offers on cars. This way, they can visit your website or dealership and guide them through a car purchase. It would be best to segment your email list to personalize your email messages and target specific customers.
Understanding your goals helps you to define your marketing strategy and know your approach with different customers. This will help with your conversion and know your target audience better.
Consider the Email Types
Sending an email is one thing but knowing the message to include is another aspect. You should know how to address your customers and come up with an email to drive your message across. It may be a relational email that includes a daily or weekly newsletter informing customers about special offers, discounts, and new cars coming in within the week.
The relational email may also include gifts and coupons for the customer’s first car purchase from your dealership. Alternatively, you may consider transactional emails, which may welcome new subscribers, and confirmation emails for new signups. They may also include purchase confirmations where subscribers communicate with you about their car purchase to address any issues.
Most transactional emails are elicited through the customer’s actions and their activities on your website. Relational emails are generic and work to provide customers with relevant information about your business and car offers.
Use Technology
You may also consider using various tools to improve your email marketing strategy. Thus, you may incorporate your email marketing with multiple technologies to help with campaign automation. The tools will help to segment your audience and provide analytics on your performance. This way, you can schedule your emails and offer timely responses to your car queries.
You can achieve this quickly and easily with an all-in-one dashboard from Orbis. Contact us today and implement a successful email marketing campaign for car dealers right away.