Email marketing in the automotive industry isn’t getting the attention it deserves since it is either underutilized or badly executed. So we’ve chosen to join the cause of email marketing for the automobile industry. What’s up with the low CTR? Bounce rate? That’s a little embarrassing. Is it possible to get a bad return on investment? They were issues of the past, however. Here are a few of the best ways to reinvigorate your email marketing efforts for the automobile industry.
Collect the Email Addresses of Potential Customers or Business Partners
There are times when it’s necessary to tell others to “slow down,” “hold up,” or “take it easy,” even when it’s not our regular style. Email collection is an important stage in any car email marketing campaign, no matter how much we enjoy it. It’s pointless to have excellent emails if you don’t have recipients to whom you may send them. True, it’s the case. Everything you do, from content development to promotion, will be for naught if your email database is too small to be of any service to you. Dealerships have several departments, many of which are customer-facing, making it easy for them to collect email addresses. When clients contact your dealership, think of all the places where you may use email gathering tactics. Before the test drive, at local events, before parts and service, or on our blog, etc., are examples of this. Lead emails can be collected using the lead capture form on your website, which you can then use in your car email marketing campaign. In your forms, you can collect the email addresses of your customers. Your email list should be fully functioning in a short period, regardless of how you go about building it. Developing a car email marketing strategy is where the real fun begins.
The emails you’ve collected have taken a lot of time and effort, and they’re still coming in from the sources you selected. An effective automobile email marketing strategy begins with this crucial step. Instead of bombarding them with content, please don’t add them all to one big email list. You can segment your bulk email list more effectively if you track who sent you each email. Keeping track of where your prospects are coming from and which connections are working is known as attribution, and it is critical to determining which marketing efforts are working and which ones aren’t. To better focus clients and sales with required documents and promotions, you need to know where the email was sent. Unsubscribe and bounce rates are also reduced when you don’t send out messages that aren’t relevant. Accidentally sending an email to someone who recently purchased a vehicle with information regarding trade-ins is an example. There’s a lot of work involved here, but segmenting your data pays dividends in the long run. And when we say ‘pays,’ we mean it. Segmented email campaigns have resulted in a 760 percent boost in income for marketers.
Ensure That Your Emails Are Individualized
We’ve already discussed segmenting your audience to personalize your sales with email marketing campaigns, but we haven’t yet discussed how to personalize your email text. To personalize an email, you must include information specific to the recipient.
One of the most effective ways to employ personalization in automobile email marketing is to track the results. You may well be able to accomplish varied levels of personalization depending on the quantity of information you have about the consumer or lead. Simply mentioning the recipient’s first name in the email’s subject line or body can significantly impact how effective your email marketing campaign is. Tailoring an email’s subject line increases its open rate by 26%. The increase in appointments and sales can help you attract more customers to your dealership. Your automobile email marketing strategy should include customization if it hasn’t already. To get the most out of the great automotive marketing material you are providing, which happens to be at the heart of our next car email marketing plan, segmented lists are one of the best ways to customize your content in the simplest and quickest intrusive way.
Optimize for Smaller Screens
Even while this isn’t technically a “plan” in the traditional sense, successful automobile email marketing campaigns would be incomplete without mentioning mobile optimization. It’s not a novel notion or action to take; it’s a need. So all email marketing systems have this option in their templates. However, for bespoke templates, you must ensure that they are flexible and mobile-friendly. Mobile contributes 47% of the time when it comes to email openings. Nearly half of all messages are sent this way. Your automobile email marketing is missing out on nearly half of the engagements and purchases if you haven’t optimized it for mobile. Imagine losing 50% of your existing profits from email sales. Imagine tripling it, and you’ll see what I mean. Making the switch to mobile-optimized emails as part of your car email marketing could quadruple the number of people who see your messages.
Contact us for more automotive marketing strategies that will accelerate your sales.