News & Updates

News & Updates

The Digital Dealership is Here to Stay

Think back just a few years. Most customers walked onto your lot to start their car-buying journey. While that still happens, the first stop for almost everyone now is online. Your website isn't just an online brochure anymore; it's your digital showroom. It needs to...

Supercharge Sales: Your Guide to a Winning Referral Marketing Program for Car Dealerships

Hey there, General Managers! Ever feel like you're constantly chasing new leads? What if I told you there's a powerful source of customers just waiting to be tapped – your existing happy customers? Think of them as your own personal cheerleading squad, ready to spread...

Understanding the Power of Data for Your Dealership’s Marketing

Think about your current marketing efforts. Are you throwing a wide net and hoping to catch some fish? That can work, but what if you knew exactly where the biggest schools of fish were swimming and what bait they liked best? That's the power of data analytics for...
What is Customer Data Management?

What is Customer Data Management?

Customer Data Management, also known as CDM, is an ethical process an organization employs to collect, store, and evaluate customer information from the database to improve its services. If done effectively, CDM can: Improve sales,Strengthen customer...

Best Tactics for Car Buying Lead Response

Best Tactics for Car Buying Lead Response

The car buying process can be a hectic experience for any car buyer. They are concerned about whether they are making the best purchase for their needs. So, it is imperative to ensure they have the smoothest car buying process possible. One key thing is to be sure to...

5 Types of Car Buyers

5 Types of Car Buyers

Just like any other commodity, car selling requires a better understanding of your customers. Car buyers are a whole lot of people with different personalities and emotions. For each customer to translate to a successful purchase, you should possess unmatched skills...

2020 Car Buyer Statistics

2020 Car Buyer Statistics

The coronavirus pandemic has impacted every industry in some shape or form over the last twelve months. How has this reality changed the rate at which consumers purchase cars? What's the trajectory up through 2021? A lot of information on car buyer statistics is...

How Customer Profiling Helps Sell More Cars

How Customer Profiling Helps Sell More Cars

If you are looking to increase your business sales, you should consider using customer feedback and profile your customers. Many successful car dealerships have used this type of marketing as a way to increase their overall sales. By using the customers' information,...

Tips to Convert Phone Calls Into Sales

Tips to Convert Phone Calls Into Sales

It goes without saying that one of the very first tips anyone can give is, you need to learn how to talk to people. This is easier said than done, but there are some tried and true ways to improve your automotive sales skills. For example, by practicing your cold...

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