When you run a car dealership, it can be a little rough. You aren’t always sure where and how to advertise. Your dealership is always looking for more customers, because where would your business be without them? This being said, there are plenty of ways to advertise, even if it’s in a way that people don’t always consider. Whether because they don’t think it will work, or because it simply slipped their mind, using the reach from social media for automotive digital marketing is often overlooked.
Social media is a very effective source for advertising. It’s really easy too. Here are a few ways that you can use social media to advertise and find more customers for your car dealership.
1. Create A Page
When advertising on social media for automotive purposes, you can easily find a good site. Most of them are friendly for car salespeople. All you have to do is Open up whatever platform you like to use, create a page and inform people what it is all about. As a car salesperson, this should help you get attention very quickly, whether your business is new or just needs a boost to remind people that you are there.
2. Facebook
Facebook is probably the most consistently used social media site in the world. Therefore, advertising there would be an excellent place to start, especially if you want to go forward with the option above. Facebook is choc-full of pages and groups where people can advertise their products, and they will allow you to set up your own page and advertise any way you please, as long as it follows the guidelines of the platform. Make sure you add pictures of the location of your dealership so that people don’t think you are engaging in fraudulent activity.
3. Instagram
Speaking of pictures, this is a very good place to advertise your dealership, because Instagram is a site where people love to post pictures of their day to day life. There are a ton of companies and business related pages on Instagram that like to give people a visual taste of what they are all about.
4. Twitter
Sometimes you just want to make a short statement or post a new link to your website. Twitter is probably one of the best platforms for this, because tweets are generally very short, and sometimes include links to the subject of the post. So if you just want to say something like “Check out our fresh deals on this brand!” and provide a link that customers can click, then you might consider Twitter.
5. Post Consistent Updates
No matter what social media platform you are choosing to advertise with, you should always make sure to post updates about events and fresh deals you are offering, so that everyone will know. This also includes new cars, sales that are either beginning or about to end, or if you are moving your dealership to a new location.
6. Respond To Questions
There are a lot of people looking to buy a new car. Therefore, there will be many customers with inquiries and curiosities. Some people won’t have time to come directly to your dealership location just to ask a question, so they will likely resort to messaging. When this happens, try your best to respond in a timely and professional manner. This is a great way to gain customers because if you are nice, they will be more likely to recommend your dealership to their friends and family. If you don’t want people to message you directly, it is a good idea to provide an email address in the description of your dealership’s page.
7. Separate Business From Personal Pages
One of the most important things to remember when you are using social media for automotive purposes is to create a separate page for your business. Dealing with your everyday, personal life and your work on the same page can be both frustrating and dangerous. This is why you should have a separate account for both, so that you will not be so stressed in the long run.
8. YouTube
This will definitely give attention to your car dealership! People all over the world like to get on YouTube and watch videos about all kinds of things! You can either make videos or them or contact them and ask to put an ad on their site for you. You can even offer sponsorship to YouTubers.
It is very simple and effective to advertise your automotive services on social media platforms. Just make sure to be consistent and post updates so your buyers know what is going on and when they can expect an event or sale. Also, be sure to provide contact information so they will know how to get in touch with you! And remember using social media for automotive digital marketing will allow you to use all of the data that you can collect from your efforts to help create successful campaigns in other areas.