Why does a Car Dealer’s Black Friday Strategies matter? Black Friday is one of the most popular days of the year to buy a car. Many car shoppers wait for Black Friday to arrive before making their next vehicle purchase in order to take advantage of the special deals and discounts that most car dealerships offer on the day after Thanksgiving.
Because Black Friday is such a popular day to buy a car, there is a considerable amount of competition among car dealerships to earn the business of eager car shoppers. Many dealerships wonder how they can set themselves apart from other dealerships in their area in order to gain the business of more customers and increase their profits on Black Friday.
If you’re curious about the best marketing strategies you can use to successfully compete with other car dealerships on Black Friday and come out on top, keep reading to learn more about 5 Black Friday marketing strategies for car dealerships.
1. Create a Black Friday Banner
When it comes to Car Dealer’s Black Friday Strategies, you can find a good place to begin is the website. Many car shoppers visit car dealership websites to check what types of deals and discounts those dealerships are offering in honor of Black Friday.
A great way to get the word out about your dealership’s Black Friday sales is to create a Black Friday-themed banner for your website’s homepage to alert potential customers that your dealership will be offering special deals and discounts on the day after Thanksgiving.
2. Increase Your Advertising Budget
If at all possible, it is worth increasing your advertising budget in honor of Black Friday. Black Friday is the number-one biggest shopping day of the year, and it is one of the most popular days of the year to buy a car.
November and December as a whole are also two of the most popular months for car purchases. Increasing your advertising budget before Black Friday—even if you’re only able to increase it slightly—will likely pay off handsomely in profits during the last two months of the year.
If you do not extend your Black Friday sales past Black Friday, you may well lose business to competing car dealerships that do offer extended deals and discounts. For the same reason, you may also want to consider starting to offer your dealership’s Black Friday deals as early as the beginning of Thanksgiving week. Many car dealerships have begun to offer their Black Friday deals early on in Thanksgiving week.
3. Run an Email Campaign
Many consumers who are in the market for a vehicle on Black Friday also rely on their email to learn about Black Friday car deals, so running an email campaign can be a very effective way to get the word out about the special deals and discounts that your car dealership is offering in honor of Black Friday.
You should start sending out Black Friday-themed emails about a week before your dealership’s Black Friday sales actually begin. Send out two to three emails to your dealership’s email list in the days leading up to Black Friday to remind potential customers about the deals you are offering, but avoid filling up consumers’ inboxes with email messages because that could annoy many people and cause them to unsubscribe from your dealership’s email list.
4. Gain Social Media Followers
Gaining social media followers is one of the best ways to draw more attention to your car dealership, gain more customers, and increase your profits. The period of days and weeks leading up to Black Friday is one of the best times of the year to gain more social media followers that can increase your profits long-term.
When you announce your dealership’s Black Friday deals, offer even better special deals and discounts for anyone who follows your dealership’s social media accounts. By doing this, you will incentivize potential customers to follow your dealership’s accounts on social media and you will be able to continue targeting those car shoppers with social media advertisements in the days leading up to Black Friday.
5. Extend Your Deals
At one point in time, Black Friday sales began on the morning after Thanksgiving and expired that same night. Over the past several years, however, Black Friday has begun to last longer and longer. Many Black Friday sales last through the entire weekend
If you do not extend your Black Friday sales past Black Friday, you may well lose business to competing car dealerships that do offer extended deals and discounts. For the same reason, you may also want to consider starting to offer your dealership’s Black Friday deals as early as the beginning of Thanksgiving week. Many car dealerships have begun to offer their Black Friday deals early on in Thanksgiving week.
following Thanksgiving and even extend through Cyber Monday—the Monday after Thanksgiving that has historically been designated as an online shopping holiday. If you do not extend your Black Friday sales past Black Friday, you may well lose business to competing car dealerships that do offer extended deals and discounts. For the same reason, you may also want to consider starting to offer your dealership’s Black Friday deals as early as the beginning of Thanksgiving week. Many car dealerships have begun to offer their Black Friday deals early on in Thanksgiving week.