News & Updates

News & Updates

The Digital Dealership is Here to Stay

Think back just a few years. Most customers walked onto your lot to start their car-buying journey. While that still happens, the first stop for almost everyone now is online. Your website isn't just an online brochure anymore; it's your digital showroom. It needs to...

Supercharge Sales: Your Guide to a Winning Referral Marketing Program for Car Dealerships

Hey there, General Managers! Ever feel like you're constantly chasing new leads? What if I told you there's a powerful source of customers just waiting to be tapped – your existing happy customers? Think of them as your own personal cheerleading squad, ready to spread...

Understanding the Power of Data for Your Dealership’s Marketing

Think about your current marketing efforts. Are you throwing a wide net and hoping to catch some fish? That can work, but what if you knew exactly where the biggest schools of fish were swimming and what bait they liked best? That's the power of data analytics for...
Benefits of AI For Your App

Benefits of AI For Your App

In the modern age, many people use mobile apps every day. There are millions of apps in operation across the internet. Most of these successful apps deploy the use of AI in their day-to-day operations. Involving AI in your application can be very useful. The following...

Car Dealer’s Black Friday Strategies

Car Dealer’s Black Friday Strategies

Why does a Car Dealer’s Black Friday Strategies matter? Black Friday is one of the most popular days of the year to buy a car. Many car shoppers wait for Black Friday to arrive before making their next vehicle purchase in order to take advantage of the special deals...

How to Make Direct Mail Postcards Stand Out

How to Make Direct Mail Postcards Stand Out

Direct mail remains an effective marketing strategy, despite the overwhelming digitization of the world at large. In fact, a direct mail marketing campaign can actually be more successful than an email marketing campaign. While email might be a more common form of...

Direct Mail Marketing to Gen X-Z

Direct Mail Marketing to Gen X-Z

Direct mail marketing might seem outdated in the tech-focused world of today, but just because direct mail marketing has been around for a while does not mean that it isn’t effective. These campaigns still prove to be very successful at promoting businesses across a...

Should Your Dealership Integrate AVAS?

Should Your Dealership Integrate AVAS?

AVAS is a unique, mobile app-connected membership that offers a variety of helpful features for modern drivers. It is a paid membership that offers everything from maintenance reminders to vehicle tracking and beyond. It is compatible with both Apple and Android...

In-Depth Guide to Automotive Marketing

In-Depth Guide to Automotive Marketing

The car salesman. An iconic figure in American media and culture, and one that is frequently looked upon with a combination of active dismissal and disgust, why is this? It is purely because of the hampered marketing methods used by car salesmen in the past; methods...

Why Your Dealership Needs a CRM

Why Your Dealership Needs a CRM

The auto industry has transformed over the past year and a half since the beginning of the novel coronavirus pandemic. In order to overcome the major challenges that the COVID-19 pandemic presented, the auto industry was forced to change and adapt in many different...

Why It’s Time For Car Dealers Go Digital

Why It’s Time For Car Dealers Go Digital

Digital marketing is still a fairly new concept in the grand scheme of things. However, digital marketing is becoming so prevalent as technology continues to advance that it has become almost paramount for any business to invest in digital marketing as part of their...

How Does Data Mining Boost Automotive Sales?

How Does Data Mining Boost Automotive Sales?

Data mining refers to the process of analyzing large sets of data to determine patterns and correlations within the data set. Software is generally used to analyze the raw data and determine meaningful connections within the data. Data mining is a useful practice in a...

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