The internet has transformed the marketing industry in a big way. Every business nowadays is doing everything they can to increase their online presence and there’s no better way of doing that than through ranking in local search results. Whenever people search Google for specific services such as auto repair or auto parts, Google will always include a map of local businesses close to the top of search results. Let’s go over some automotive marketing strategies that will get your dealership seen in Google Search Results.
The top three organic results on Google are referred to as “three-pack” or map pack. You should always aim at appearing on the first page if not at the top three organic search results. This is because results on the first page are 10 times more likely to get clicks. Very few people go past the first page of results. This means that you have a higher chance of attracting traffic to your automotive business if you appear on the first page of search engine results.
Below are Automotive Marketing Strategies in Google Search Results:
Create and Fill Your Google My Business Profile
Google My Business (GMB) profile listing is one of the best ways to rank on the first page of Google search results. Creating a Google My Business profile is simple, free, and takes very little time. To make it easy for people to find your business locally, incorporate specific keywords related to your business.
For example, if your business deals with auto parts in New York, you can use a keyword such as “auto part dealer New York”. Similar to organic search results, it may take some time before your listing gets exactly where you want. But there are certain things like advertising on Google and getting positive reviews you can implement to rise faster in the ranks.
Build Trust Using Customer Reviews
Another great way of attracting new customers is by getting referrals from existing and happy customers. Positive reviews from your current clients can significantly drive your sales. Try to have as my positive reviews as possible in your Google My Business profile listing. The best way to achieve this is to request your satisfied clients to post reviews after every purchase.
When people search for automotive products, your business will definitely appear among the top results. Google’s algorithm is a way of ranking highly businesses with a lot of positive reviews. This means that prospective customers will have the confidence of buying from you.
Bid on Competitor Keywords
Keywords play an important role when it comes to ranking on the first page of search engines. However, you should not only focus on basic keywords related to your business. Try to come up with an automotive marketing strategy that takes your competitors into account.
Start by researching some of the commonly used keywords by your competitors and implement them in your marketing campaign. This involves creating great ad copies that have relevant automotive keywords in your locality. Avoid the temptation of using the exact words used by your competitors.
Search Engine Optimization (SEO)
Search engine optimization is one of the best automotive marketing strategies you can use to show up on search engine results. SEO is basically the use of targeted keywords to increase online presence. There are different types of keywords used in SEO but the major ones are known as short-tailed and long-tailed keywords. Although short-tailed keywords have a higher search volume, they may not help rank your website on the first page compared to long-tailed keywords.
The good thing about long-tailed keywords is that they are specific and have low search volumes. This means that you can easily gain the top three organic searches on Google by using them. A good example of a long-tailed keyword is “auto dealer Phoenix”.
Advertise on Local Google Results
After you have done everything to get your automotive business website to appear in organic search as well as your GMB profile to list in local results, there is still more you can do to boost your search results. This is through local service paid to ads. Create ads and let them show up at the top of search results using targeted keywords. Service-based businesses like yours stand to benefit from local paid ads because they always appear above the organic search results.
Have Your Automotive Business Listed in the Online Business Directories
Listing businesses on popular search engines like Google and Bing is another great automotive marketing technique. You can even go beyond that and search for other online business directories in the automotive industry.
Listing your business in such places can significantly improve your SEO efforts. It will make it easy for anyone searching for a car dealer to discover your listing, address, website, and official working hours.
In a nutshell, there are several automotive marketing strategies you can implement to increase your online presence.