The car buying process can be a hectic experience for any car buyer. They are concerned about whether they are making the best purchase for their needs. So, it is imperative to ensure they have the smoothest car buying process possible. One key thing is to be sure to focus on all leads. Even though someone may not purchase right away, there is a chance they may purchase in the future. Here is a list of the best tactics for car buying lead response.
Take the Time to Answer the Phone
In most cases, the small things matter. So, it goes without saying that answering the phone is highly important. Customers want to feel like they will be able to get someone on the phone if there is an issue. The best way to convey this to them is by actually taking the time to answer the phone call or return their call as soon as possible. By doing this, they will understand they are a valued customer and they have connected with someone who is truly willing to help them throughout the car buying process. When speaking with the lead, ask them how they found out about the dealership and what kind of vehicle they are interested in purchasing.
Direct Callers to Correct Person
It is important for callers to actually be able to speak to the person who is going to help them quickly. So when doing ads or any form of marketing include the contact information for the person who will be helping them with the buying of a vehicle. The car buying lead response time has to be fast or this could lead to losing a potential customer.
Voicemail with Information Included
When a customer contacts a company, they would like to speak to someone in a timely fashion. If someone is unable to take their call at that time, a voicemail system should be set up. The voicemail should include the contact details of the person who will be returning their call and the timeframe in which they could expect to have a return call. The operating hours of the business should also be included in the voicemail. Some people prefer to just come in right away, so them knowing the hours of operation and when their contact person will be in is very helpful. An email address could also be shared in the voicemail. A company should have multiple ways to be able to be contacted when possible.
Leaving the Customer a Voice Mail
When contacting someone who has placed their information into the system to be contacted or returning a voicemail, it is important for the caller to understand the importance of doing business with a company over any other. Telling the customer about the sales and inventory that is available is a wonderful tactic to get them to actually come into the dealership. Many people shop around when it comes to car buying, so it is imperative to be personable on every call. Also, do not rush when speaking with the customer. Make the customer feel like they are a priority.
Always Get as Much Information as Possible
When talking with a lead, it is recommended to get as much information from them regarding their must-haves in a vehicle and if they are willing to get something that does not include all the items on their list. Getting their vehicle budget would also be a great idea. This will keep them from taking too long looking at vehicles that are not within their budget. It is also a good idea to pre-qualify them for a vehicle when speaking to them over the phone. By doing this, they will not have to take extra time with trying to get qualified when they come in to look at vehicles.
Make a Confirm Appointment
Making appointments is a great way to get customers in. Never place appointment times too close together if possible. By doing this, the customer will have adequate time with the sales consultant. They will not feel rushed and will have time to ask questions. It is beneficial for them to work with the same individual from the start to finish of purchasing the vehicle. When making the appointment, be sure to tell the customer they will be receiving a call one or two days before the appointment to confirm they will still be able to make it. Then, contact them at the designated time. If they are not able to meet at the time, take them off of the schedule. So, another person will be able to come in during that time if necessary. Reschedule their appointment time if possible.
There are different types of car buyers. The car buying lead response time many times will determine if a customer will actually work with a company. Every customer wants to feel valued and contacting them in a reasonable amount of time is a great way to get that point across.